For Dress Up, a fashion-tech startup, our work has focused on redefining the brand’s identity through a strategic consultancy spanning branding, communication, and digital positioning. Starting from an in-depth analysis of the brand’s values and its innovative business model, we outlined a new narrative direction capable of expressing its vision with clarity and contemporary appeal.
We revisited the brand’s storytelling, visual language, and communication framework to align Dress Up with its pioneering role as “the Airbnb of fashion” — a unisex platform where style is experienced through access rather than ownership. The goal was to create a coherent, inclusive, and recognizable identity that speaks to all genders and reflects the brand’s position at the intersection of fashion and technology.
Through close collaboration with the founder and the team, we helped shape a refined communication approach that strengthens the brand’s message and supports its ambition to become a new voice in the industry: innovative, accessible, and built on the belief that if you can rent it, why buy it?
