For Esprit de Vie, we are leading the launch of the brand on the market, starting from the foundation of its identity and guiding every step of its introduction to the public. Our work began with the development of the brand identity, defining its visual language, tone of voice, and the key elements that express its values and sensorial philosophy.
From there, we shaped the storytelling through curated content, translating the brand’s essence into images, words, and digital narratives designed to communicate emotion, atmosphere, and intention. This work has taken form across all touchpoints, from the creation of the visual ecosystem to the development of the official website, ensuring a seamless and immersive brand experience.
Esprit de Vie is a refined sensorial startup born from the encounter between olfactory art, a passion for travel, and a vision of conscious luxury.
A project that creates original pure essences capable of evoking atmospheres, identities, and dreams.
Our launch strategy begins in Dubai and the United Arab Emirates, a market aligned with the brand’s aesthetic and experiential values. Through a structured digital rollout and a curated storytelling approach, we are working to position Esprit de Vie as a distinctive and desirable presence in the world of contemporary olfactory design.
