Gios, a historic women’s underwear brand with a loyal following built over decades, sought to expand its audience by reaching a younger consumer segment. To support this goal, we developed a rebranding strategy focused exclusively on the brand’s social presence, particularly on Instagram.

Starting from an analysis of the target audience and the objectives of the repositioning, we created original and engaging content designed to convey the brand’s identity and values in a fresh, contemporary way – while still respecting its heritage. The aim was to shift the communication style to resonate with a younger demographic, without compromising the authenticity that longtime customers recognize.