Since its launch in October 2024, we have overseen the strategy and coordination of Michel Piza’s communication and marketing efforts. Michel Piza, founded by Mexican designer Paola Michel Piza in 2024, is a Made-in-Italy footwear brand that empowers women seeking sophistication, freedom, and ease.
Embracing a “Less is More” philosophy, the brand creates versatile designs with a modern twist, blending premium Italian craftsmanship with timeless style.
To reflect the brand’s values of quality, modernity, and elegance, we developed a cohesive communication strategy, aligning all channels with a unified Tone of Voice. Collaboration with the internal team and press office has ensured consistency across campaigns, while the launch of the TikTok channel has opened new opportunities for audience engagement.
We also developed the brand’s website, including its e-commerce platform, to reflect Michel Piza’s DNA and the designer’s aesthetic vision.
The site was designed to seamlessly combine elegance with functionality, ensuring an intuitive user experience that allows customers to navigate and shop effortlessly.
